During this process, we at HVEG Brands Group critically reviewed and further professionalised our working methods, choices and processes — with social and sustainable impact as a fixed starting point.

For HVEG Brands Group, B Corp is not just a label, but a conviction and a promise: it confirms that we take responsibility for contributing positively to people, the environment and society.

We believe real progress is not about perfection, but about doing every step better and making conscious choices for the future.

HVEG Brands Group is extremely proud to now belong to the same B Corp family as Rituals, Mud Jeans, Tony’s Chocolonely, Auping, Patagonia and Ben & Jerry’s. Together we work towards a better, fairer world.

What is B Corp?

B Corp (short for Benefit Corporation) is an international certification for companies that want not only to make a profit, but also to do good for people, the environment and society. A B Corp uses its business as a force for good – "business as a force for good".

What makes B Corp special is that it looks not only at what you do, but above all at how you do it. It is an internationally recognised framework that challenges companies to take responsibility, be transparent and keep improving. That way of working fits exactly how we see our role: contributing to positive impact without compromising on quality and entrepreneurship.

Through B Corp certification, a company shows that social impact, sustainability and ethical business are not separate from commercial success, but go hand in hand with it. It is a concrete way to measure, steer and communicate that your company truly wants to make a difference.

A personal message from our CEO

As CEO of HVEG Brands Group, I am extremely proud to share that our brands Bamboo Basics, Brams Workwear and Maison de Paris, part of HVEG Brands Group, have officially achieved B Corp certification. This is a special moment and a great milestone for our organisation. This certification shows that our brands have been assessed on social and environmental impact, transparency and responsible business according to international standards.

At HVEG Brands Group, we believe business is about more than achieving economic results. Business offers the opportunity to make a real difference — for people, for the planet and for future generations. That is why we started the intensive B Corp process in 2024. We can now proudly say that three of our brands have achieved this certification.

What makes B Corp special is that it looks not only at what you do, but above all at how you do it. It is an internationally recognised framework that challenges companies to take responsibility, be transparent and keep improving. That way of working fits exactly how we see our role: contributing to positive impact without compromising on quality and entrepreneurship. Our B Corp certification therefore does not feel like an end point, but rather the start of a continuous journey of improvement. We will keep setting goals, measuring our progress and communicating openly about the steps we take — including the challenges still ahead of us.

We believe in ‘purpose meets profit’: social impact can go hand in hand with a healthy business model. In this way we want to show that, as a company, we want to do better and keep that promise. As far as we are concerned, this is the new way of doing business!

I am proud that we are part of a network of brands and organisations that share the same conviction, together with companies that show that commercial success and social responsibility can strengthen each other. Step by step, we will keep working towards meaningful progress.

Mike van Snek – CEO HVEG Brands Group